Growth Galore

Deep Ellum Brewing Company expands reach and capacity in North Texas.

Distribution deal with Ben E. Keith Beverages brings DEBC brands to key venues in Dallas and Collin counties.

DALLAS — June 1, 2015 — As of June 1, a distribution partnership with Ben E. Keith Beverages is bringing Deep Ellum IPA, Dallas Blonde and other favorites to a larger network of venues — including arenas, stadiums, festivals and convenience stores throughout Dallas and Collin counties.

The distribution agreement expands our previous business relationship with Ben E. Keith Beverages, which has served as a distribution partner in the greater Austin area since late 2013 and in Fort Worth and Denton since late 2014.

I’ve always been drawn to Ben E. Keith by the service they provide, their attention to the details, and the family feel of their culture. This is just the latest evolution of a relationship that lets us focus on making exceptional beer, while they focus on distributing that beer to more of the people who are looking for our brands. We’re grateful to the bar owners, restaurants and shopkeepers who were already with us before the announcement, and we’re looking forward to providing even greater service to our longtime accounts as we grow.

As the nation’s third-largest independent beer wholesaler, Ben E. Keith Beverages has the reach and resources to bring Deep Ellum Brewing Company to accounts that are traditionally difficult for a small self-distributed brewery to service, including convenience stores like RaceTrac and 7-Eleven. The distributor also has relationships with larger venues and events such as the American Airlines Center and the State Fair of Texas, which provides our brewery with access to a whole new range of opportunities.

This  new distribution agreement comes on the heels of a recently signed lease agreement for a 16,000-square-foot space that doubles our current footprint, adding much-needed space for barrel aging, an extensive sour program and other initiatives to support the wider distribution afforded by Ben E. Keith.  In 2014, we sold 12,250 barrels, becoming the seventh largest craft brewery in Texas.  With recent fermenter additions and space expansion, we now have the capacity to brew over 40,000 barrels annually.  In fact, the space has already enabled our brewers to produce our newest addition to our year round lineup — Easy Peasy IPA, a session IPA at 5 percent alcohol by volume brewed with lemon and tangerine peels with notes of Simcoe, Citra and Ahtanhum hops. The tangerine complements the hops unlike anything I’ve ever tasted. If there was ever an IPA for summer, this would be it.



9 Responses to Growth Galore

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