We are really proud to announce a rollout of a brand new initiative for the Dallas area!
DEBC is now partnering with Smashburger with a concept of true pairings of burgers and beer. This isn’t just a “grab a beer with a burger” thing, we actually sat down with Tom Ryan, the founder of Smashburger (and inventor of Stuffed Crust Pizza, the McGriddle, The McDonald’s Dollar Menu and more) and tasted each burger and beer to select the right pairings that enhance the dining experience. The right burger and the right beer make the entire dining experience better as the flavors compliment.
Here’s a video showing the 8 pairings to whet your appetite: http://youtu.be/JjeQUeNDD6s
March 20th was the rollout of the 8 sandwich / 8 beer tasting menu where the pairings will be announced and tasted, and rolled out to the 8 Dallas area Smashburger locations. There are articles and photos below
“…Like a French Kiss in your belly…” -Pegasus News
Pairings Discussed -CraveDFW
Prepping -Dallas Observer
Pictures from the Media Rollout 3/19/13: